Brand builder & creative leader based in Helsinki.
Hello!
I’m a brand builder and creative leader with 15+ years of experience across brand strategy, design, art direction and marketing.
I help brands find what makes them impossible to confuse with anyone else and turn that into ideas, identities, campaigns, content and experiences people genuinely want to be part of.
Currently, I lead brand at Kaiko, where I work at the intersection of brand, culture, community and commercial growth.
I believe the best brands don't just compete for attention. They create their own gravity.
01
CREATIVE DIRECTION
Creative concepts, art direction & visual worlds
02
BRAND BUILDING
Strategy, positioning, brand onlyness & customer insight
03
BRAND ACTIVATION
Campaigns, launches, content & experiences
04
CULTURE & COMMUNITY
Social media, cultural relevance & building brands people want to belong to
LET'S MAKE SOMETHING HAPPEN.
For the first time in years, I have some room for selected independent projects.
Need a fresh perspective on your brand? A creative lead for a launch? A concept that needs turning into something people actually care about?
I’m available for selected brand and creative projects, workshops and collaborations.
Tell me what you're working on →
Tell me what you're working on →
People I've built with
“Essin uskomaton ideointikyky, luovuus ja trendihoksottimet pitävät Kaikon brändin vahvana, pinnalla ja meidän asiakkaat rakastuneina.”
— Helmi, eCommerce & Sales Manager / Kaiko
“Upean visuaalisen maailman luominen, sen hallitseminen ja uudistaminen jatkuvalla intohimoisella tatsilla –
kyseenalaistamista unohtamatta.”
— Henna, Designer / Kaiko
“Mieleton brändinrakentamisen taito – et jää makaamaan laakereilleen vaan sulla on halu ja kyky uudistua jatkuvasti.”
— Mirjam, founder & CEO / Kaiko